Life Modification For Community Leaders - 1342 Words

Introduction This reflection paper is the clear picture of the knowledge I gained from the course â€Å"Lifestyle Modification for Community Leaders. At the time of registration of my courses for this semester I opted this course with a hope of change in my life. As the student’s life is tough especially when you should work along with your studies. The pressure of studies and work is very challenging for the students. This course helped me to fight with this situation. Basically, the course is all about the modifications of the lifestyle that every person has opted in their life. The course not only focuses on life modification but also illustrates different methods to prevent and cure several diseases. This course introduced me with†¦show more content†¦After going through all the articles, I was eagerly waiting to attend the first lecture of this course. In the first lecture of this course, I got a feeling that everything is going to change. The meditation of 5 minutes in the beginning of the lecture filled me with a positive vibe and a lot of energy. The connection between body and soul was explained in a simple and beautiful manner by the professor. The vibrational medicine and its effects on the body astonished me. Further, the professor discussed about the various forms of CAM and gave me and the other students, an opportunity to explore about any one form of CAM, write a paper on it and present it to the whole class. During the course, various methods of alternative medicine that were presented in the class are meditation, aromatherapy, Ayurveda, guided imagery, yoga, reiki, hydrotherapy and many more. Meditation According to me, it is a system of concentration or distraction of human mind and body used to reach a higher level of awareness, physical performance, concentration or relaxation generally created from an internal source. The meditation can be practiced for stress management, anger management, control over anxiety, improved awareness and improvement of cognitive skills. To meditate, first find a quite area, then sit cross legged, backShow MoreRelatedWhat Makes Us Human Genome? Essay1427 Words   |  6 Pagesconclusion (figure 1). Today, many are not interested in current genetic events. Despite the public’s dwindling interest in the human genome, the scientific community a been working along with increasing fervor. Modern genetics-related headlines will likely be found arguing for or against GMOs. However, I suggest it is time to move on. Life sciences will soon be overtaken by something much more sensational: genetic enhancement. Such technologies offer the ability to customize the genetic code weRead MoreResearch Paper On Sojourner Truth848 Words   |  4 Pagesin Northampton, Massachusetts. The organization was established to care an extensive refine itinerary including women’s right and pacifism. The people involved with this organization lived together on five hundred acres as their own independent community. Threw this organization, she encountered with numerous leading abolitionists at Northampton, including William Lloyd Garrison, Fredrick Douglass, and David Ruggles. In the month of May in 1851, Truth distributed her famous â€Å"Ain’t I a Women?† speechRead MoreThe Future Of Genetic Modification Essay1481 Words   |  6 Pageslot of issues. There are a lot that captivate the attentions of our world leaders and for the most part, it seems that our global paradigm of dealing with issues is to act reactively, rather than proactively. However, when it comes to a particular issue that demands our global attention, we find ourselves staring not at an issue inherently policy-oriented in nature, but rather scientific: the future of genetic modification. Policy is the bridge between the status quo and the future we desire whileRead MoreFamily Systems Therapy925 Words   |  4 Pagesfamily systems. In most cases the problems of any one family are common to all others in their social and ethnic community. Although much of Adlerian family therapy is conducted in private sessions, it has also been used in different group settings such as schools. Adlerian therapist believes that human beings are social, purposeful, subjective and interpretive in their approach to life (Sweeney, 1998). These characteristics are formed or instilled at a very young age. Without the social, physicalRead MorePsy 460 Week 4 Essay1194 Words   |  5 Pagestemperatures and noise pollution may be out of individual reach. By changing some conditions and adding items that have a positive mental influence on individuals can make some over-populated urban environments more pleasant and less stressful to the community and population living among those areas. â€Å"Urban environmental quality thus is a multidimensional concepts that comprise both negative and positive influences† (Steg, 2013, p. 98). Further reading will describe how environmental cues shape individualRead MorePresident Executive Officer Director Chief Officer Essay979 Words   |  4 Pagesone could presume Jeffers management approach would be inspirational, and his community profi le renders him as an authentic and charismatic leader. In fact, he degraded employees, ignored other s sentiments and notions, determined strategic decisions unaided, disregarded company policies, and discounted the need for work and life balance. As a result, Jeffers personified the negative characteristics of charismatic leaders, and he is the antithesis of the positive attributes. However, the public’sRead MoreThe Watershed Management Goals And Objectives1128 Words   |  5 Pagesenhance water quality, sustainable dwelling, as well as community outreach in order to realize the vision for the Patuxent River Watershed (HCDPW, 2002). The following describes these objectives as they relate to the specific subject of interest. 6.1 Water Quality The goal is to realize and manage the quality of water required to sustain the marine life of the Patuxent River Watershed, as well as to safeguard the health of the residential community. Objectives involve the development of biological andRead MoreSubstance Abuse And Addiction : Limestone College ( Extended Campus ) Essay865 Words   |  4 Pagescounseling program was implemented because of the apparent need for support from the community. Group Boundaries There are a few boundaries within this group which include: time, space, and role boundaries. Time boundaries consists of being responsible for your punctuality and respecting that, once the door of the facility is closed then you have missed that night of group. Also respecting the time of your group leader and group members, and the number of days you attend the group. In this particularRead MoreProvidence Health Care Was Established By Sisters Of St.1664 Words   |  7 Pagescharacter such as humility, integrity, collaboration, justice and so on were well explained how all those lead Providence through a Tsunami of change. Providence Healthcare was very particular about its values; sanctity of life, human dignity, compassionate service, community, social justice and social responsibility. It also has multiple stakeholders in collaboration. After the financial crisis in 2008, Providence made a series of consultations with stakeholders and the recommendation was â€Å"ImproveRead MoreOrganizational Structure And Leadership Style Of Greater Baltimore Medical Center1629 Words   |  7 PagesOrganizational Analysis: Greater Baltimore Medical Center The adaptability of healthcare industries in an evolving world of change requires dynamics to identifying weakness and distinction. Often times, these organizational modifications mirror changes in the society. They are inspired by collective experiences, perceptions, norms, values, economics and political forces at a given particular period (Thomas, 2014). The purpose of this paper is to explore the organizational structure and leadership

Edgar Allan Poe Essay - 1406 Words

Edgar Allan Poe Essay How does E.A. Poe explore the themes of horror and obsession in his short stories? In Edgar Allan Poe’s short stories the black cat and The Tell Tale Heart, both terrify the reader by making them believe they are the person going through these terrifying tales, as they believe they can hear the heart pound under the floor boards as in The Tell Tale Heart. Or they feel very cocky as showing the police round the basement 2 – 3 times until it all goes wrong, they feel it was them who committed these awful crimes. In the Black cat short story, it is the madness of the characters that creates the perfect scary story, the man trying to kill the cat and eventually killing his wife. Poe creates an atmosphere†¦show more content†¦This effect is very useful and makes Edgar Allan Poe’s work more popular. Also in Edgar Allan Poe’s horror type of writing the effect has more than in a any other story would of, but in a horror story it would have more effect than in any other type of genre possible. That may be why he is considered the best at ever writing horror. Poe’s own life is reflected in his work, most of his characters are crazy and unsociable, this is the same with Edgar Allan Poe. He was a alcoholic, was sick in the head and had a hard life with his mother dying when he was two. The characters in Edgar Allan Poe’s work are a lot like him, they are all at least slightly crazy and unsociable and in some cases they are overly crazy and unsociable. There are many example but the narrator in The Black Cat is very unsociable he first seems normal and loves his pets but ends up hating them and killing his wife and favourite cat. There is a clear connection when in the Tell Tale Heart the narrator seems very careful and deceptive about everything and being very unsociable with the police but being cocky at the same time. You know he is scared because he tells you. Edgar Allan Poe portrays this to show the horrors in his everyday life that normal people would not of normally of known to of existed. When the narrator says â€Å" TRUE! – Nervous – very, very dreadfully nervous I had been and am; but why will you say that I am mad?Show MoreRelated Edgar Allan Poe Essay504 Words   |  3 Pages Edgar Allan Poe Edgar Allan Poe began his career as a poet, and collected or corrected poems throughout his career. A quality of enjoyable sounds can be found in poems that readers also consider serious. However, these elements can also exist with themes that are more typical of the Romantic Movement, such as dreams and nightmares Poe handled this through images designed to show undecided states of awareness represented as lakes, seas, waves, and vapors. Nearly all Poes criticism on poetry wasRead More The Mystery of Edgar Allan Poe Essay1499 Words   |  6 PagesThe Mystery of Edgar Allan Poe What was the mystery of Edgar Allan Poe? Why was he so special? He was special because he helped change poetry by giving it different focuses. Through looking at Edgar Allan Poes life, we will understand what motivated him to write what he did, what the meaning was behind these works, and how this changed poetry. Before Edgar Allan Poe, the common belief was that poetry should be about Truth, and that it should impart some morals. Poe disagreed, and stronglyRead MoreEssay Biography of Edgar Allan Poe2810 Words   |  12 PagesBiography of Edgar Allan Poe Many authors literary works are often influenced by their own personal life experiences. Among these authors is Edgar Allan Poe, one of the most inventive writers of prose and poetry in the nineteenth century. The juxtaposition of Poes life and work is most evident in the morbid personalities and melancholy themes of his literary compositions, similar to those of his life. Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809. His motherRead MoreEssay on The Life of Edgar Allan Poe871 Words   |  4 PagesThe life of Edgar Allan Poe, was stuffed with tragedies that all affected his art. From the very start of his writing career, he adored writing poems for the ladies in his life. When he reached adulthood and came to the realization of how harsh life could be, his writing grew to be darker and more disturbing, possibly as a result of his intense experimenting with opium and alcohol. His stories continue to be some of the most frightening stories ever composed, because of this, some have consideredRead More Edgar Allan Poe Essay1589 Words   |  7 Pages Edgar Allen Poe Edgar Allan Poe Edgar Allen Poe’s contributions to American literature have become increasingly more prominent as the years have passed. As short fiction has become a more accepted genre in literary circles, Poe’s theories are studied with more passion. Although he lived a rather melancholy life, Poe did experience moments of joy, and desired to capture the beauty through poetic form. Indeed, what he left behind for the literary world was his gifted genus, revealed throughRead MoreEdgar Allan Poe Essay1575 Words   |  7 PagesEdgar Allan Poe Edgar Allan Poe was a bizarre and often scary writer. People throughout history have often wondered why his writings were so fantastically different and unusual. They were not the result of a diseased mind, as some think. Rather they came from a tense and miserable life. Edgar Allan Poe was not a happy man. He was a victim of fate from the moment he was born to his death only forty years later. He died alone and unappreciated. It is quite obvious that his life affected hisRead MoreEdgar Allan Poe Essay812 Words   |  4 PagesEdgar Allan Poe Edgar Allan Poe was one of Americas famous poets, fiction short-story writers, and literary critics. He is known as the first master of short story form especially in tales of horror, and mystery. The work he produced was considered to be some of the most influential literary criticism of his time. His poems made him one of the most famous figures in American literary history. His influence on literature is seen in all literature books in schools everywhere. Some of his famousRead More Edgar Allan Poe Essay515 Words   |  3 Pages Edgar Allan Poe nbsp;nbsp;nbsp;nbsp;nbsp;Edgar Allan Poe, the first master of the short story, had written many short stories from mysteries to morbidity. Edgar was born on January 19,1809 in Boston, Massachussettes. Edgars Parents, David and Eliza, were both in the acting business. Poe also had a sister, who is rarely spoken of. When Edgar was young his father fleed from the family, leaving Edgar, his mother, and sister alone. At the age of two Edgars mother died of tuberculosis. Edgar wasRead MoreA Brief Biography on Edgar Allan Poe Essay882 Words   |  4 PagesEdgar Allan Poe was born in Massachusetts, U.S. on January 19, 1809. Poe`s parents were Elizabeth Arnold Poe and David Poe Jr. Poe was named after a character in William`s Shakespeare King Lear. Poe was baptized at Episcopal Church in 1812.His mom was an actress and his dad was an actor. Poe`s dad abandoned the family in 1810. Poe had 2 siblings. His brother was named William Henry Leonard he was a writer, sailor, and poet. He was born in Boston on Jan 30, 1807. Poe`s brother died August 1, 1831Read More Edgar Allan Poe Essay1545 Words   |  7 PagesEdgar Allan Poe Though an innumerable amount of interpretations of any given text might be drawn from a variety of perspectives, a structuralist analysis of two of Poe’s works help place their symbols within a theme related to myth and heroism. Peter Barry attempts to define structuralism succinctly by narrowing it down as â€Å"the belief that things cannot be understood in isolation—they have to be seen in the context of the larger structures they are part of†; he goes on to add that â€Å"meaning

Bus 599 Paper Free Essays

Master Degree in Business Administration Strayer University Strategic Management BUS 599 Assignment 3 Submitted in Partial Fulfillment of the Requirements for the MBA program Abstract Through this paper, one will understand the trends in the global beer market. There will also be the possibility of Modelo’s international expansion. There will also be an assessment about the next foreign market that Modelo should get involved with. We will write a custom essay sample on Bus 599 Paper or any similar topic only for you Order Now A decision about the challenges that Modelo faces from their competition InBev and how Modelo should respond to this beer industry giant is presented in this paper. Last but not least, a discussion about weather or not Modelo should diversify their business is stated in this paper. Historically, the brewing business was known as a local industry. Furthermore, only few of the brewers were known at an international level. During the past decades, there were a lot of consolidations done within the beer industry. With the past few years, the process of global beer consolidation grew even higher. By the year 2008, there were two major acquisitions made within the global brewing industry. The two acquisitions were made of Scottish and New Castle by Carlsberg and Heineken. The other acquisition was done of Anheuser-Busch by InBev. (www. carlsberggroup. com). The trend of beer over the last five years had a combined annual growth rate (CAGR) of 4. 8% worldwide. (www. encyclopedia. com/doc/1G2-2843300064. html. ). Within Central America and South America, the CAGR increased to 6. 3%. Africa also showed growth by having CAGR that got up to 6. 4%. A key note about the growth of beer was shown in Asia. www. encyclopedia. com/doc/1G2-2843300064. html). The trends of beer for the last five years have being tilting toward consumers wanting expensive beers. Due to that, expensive beers or premium beers accumulated 17% of the beer sales globally. The premium beer market of North America as well as Western Europe sales happen to be higher than the global average for premium beers. www. carlsberggroup. com/company/market). Due to the high economic downturn, the consumption of prem ium beer became very low. Grupo Modelo happens to be the most popular and largest makers of beer in the country of Mexico. Over the years, this company has strived for excellence and became the 12th largest producers of beer in the world by 1998. (www. businessweek. com/globalbiz/content/aug2008/gb20080814_195868. html). Grupo Modelo’s most famous brand of beer is the Corona Extra. Corona Extra was noted as the first among imported light beers within the United States in the year 1997. Moreover, Corona Extra was ranked the fifth in light beers worldwide in 1997. Grupo Modelo is the producer of nine brands of beer within their company. Modelo mission is to â€Å"produce, distribute and sell quality beer at a competitive price, optimizing resources and surpassing customers’ expectation in order to contribute to the social development of Mexico. † (www. gmodelo. com. mx). Due to North America’s Free Trade Agenda (which eliminated barriers as well as tariffs) Modelo made a strategic business move that involved protecting themselves from having to deal with U. S. beer taking over their sales in Mexico. Moreover, Grupo Modelo Company decided to become partners with Anheuser-Busch. The deal of partnership with Anheuser-Busch allowed Modelo to be an exclusive distributor of all the Anheuser-Busch products in the country of Mexico. Within the United States, four different brands of beers produced by Modelo were sold and distributed by Barton Beer. Anheuser-Busch did not distribute any of Modelo’s beers within the United States. With the partnership of Modelo’s and Anheuser-Busch, Anheuser-Busch was not doing very well in Mexico. Moreover, Anheuser-Busch beers (Budweiser and Bud Light) during that time of the late 90’s were only selling well in tourist areas within Mexico. Due to this discouraging fact of Anheuser-Busch only doing well in tourist areas of Mexico, they decided to raise their equity in Grupo Modelo to 37% in 1995 and proceeded to raise equity to 57% in 1997. By raising their equity in Grupo Modelo to 57%, Anheuser-Busch total investment came up to about $1. 6 billion. Modelo decided in 1996 to renew their alliances with Barton Beers and Gambrinus for a decade. This decision made by Grupo Modelo angered Anheuser-Busch and brought about mistrust in decision making by Modelo. By the year 1997, Grupo Modelo had 80 percent of all Mexico beer export. In addition, Modelo was exporting there brand of beers to 143 countries. (www. businessweek. com/globalbiz/content/aug2008). Although Modelo is well known for their brand distribution of Corona Extra and Corona Light, they also distribute other beers such as Modelo Especial (this happens to be Modelo’s second leading brand of beer), Victoria, Light Modelo, Pacifico, Estella, Leon Negra, Montejo and Negro Modelo. It is a proven fact that Modelo has done very well within the United States beer market and is still having continuous success in Latin America. The Next foreign market Modelo should step into must be the Asian market. This continent is understood to be huge consumers of beer, coming second after Western Europe. Modelo should try and make alliances with the top seller of beer within each Asia nation. Modelo should also try to relinquish their strong Latin background and try to incorporate them into the Asian culture. Although it is an applauded agenda for a business to strive for uniqueness, it is also a sensible idea for a business to be adoptive. Moreover, Modelo will have to send agents that will evaluate the business environment of Asia in order to know their style and likings when it comes to beer. Instead of concentrating on making huge profits by selling their products at high prices, they should focus on quality and make their product available for a reasonable price. This will enable the buyers of the beers realize the beer taste and then become a loyal customer. Modelo should also try to work together with local brewers within Asia. Modelo should also invest in advertisement and avoid having to make known to customers in Asia their beer rank number one in Latin America. Moreover, the focus should be on becoming the number one distributor of beer in Asia. Modelo should also seek to built factories or plants within Asia in order to do away with export prices and the trouble of transporting the beer. Building a plant in Asia will make their business seem more intoned with the Asian culture and allow Asians to look upon this company as one of their own. Normally, when a company presents itself as an outsiders, they tend to have a difficult time adjusting to their customers. If Modelo follow this strategy of adapting to the way of live by their customers in Asia, they would not have such a difficult time selling their products. Although Modelo is known as the most successful beer distributor in Latin America, this company still has to deal with competition. One major competitors of Modelo is InBev. InBev is a Belgian-Brazilian brewer that took over Anheuser-Busch for $52 billion. Furthermore, 50% of Modelo is owned by Anheuser-Busch. This puts Modelo in a difficult predicament. Modelo also stands at a disadvantage because InBev bought Anheuser-Busch and Anheuser-Busch owns fifty percent of Modelo. The strategic response Modelo can imply to the competition of InBev is to pay out Anheuser-Busch, so Modelo can once again decide their business agenda without any interference. This seems to be the best strategy for Modelo because Anheuser-Busch will always cater to InBev because that’s who owns their business. Furthermore, Modelo needs to focus on maintaining their reputation as the best beer distributor in Latin America. The only chance InBev have of taking that title away from Modelo is by buying Modelo. The Corona Beer is still a success worldwide as well as in Mexico and Modelo needs to consider that fact as an advantage. Diversity in the â€Å"world of business† is always a good thing. Furthermore, it enables a business to grow and get more customers. Modelo should diversify their business. Modelo should consider getting into the soft drink business. This is a way to gain a larger consumer base. Although Modelo is doing well selling beers in Mexico, a lot of Mexicans don’t drink alcohol or are underage to consume alcohol. Getting in the business of selling soft drinks would be a very smooth transition because Modelo is a popular a successful company. References www. businessweek. com/globalbiz/content/aug2008 www. gmodelo. com. mx www. carlsberggroup. com/company/market www. encyclopedia. com/doc/1G2-2843300064html. How to cite Bus 599 Paper, Papers

Concepts of Marketing and Advertising †MyAssignmenthelp.com

Question: Discuss about the Concepts of Marketing and Advertising. Answer: Introduction to the Main Concepts Marketingis the process of designing, promotion and distributing the products as per the need of the customers (Armstrong, 2012).Marketing also focuses on creating product image, creating target market and generating competitive advantage through various marketing activities like branding, promotion, varied distribution channels etc. (Baines, 2013). Branding is one of the most important tools of marketing through which companies try to create competitive advantage (Scholz, 2014). Brand is any differentiating feature like colour, tagline, logo or a name which creates an instant image of the product in the customers mind (Jones, 2012). Banding leads to recall and loyalty and hence, leads to competitive advantage. Companies are using various methods to create a good brand image (Jurisic Azevedo, 2011). Both online and offline mediums like online advertising, web marketing and television commercials are used by firms to brand their products (Sksjrvi Samiee, 2011). Basic aim of branding is to create awareness, long term relationship and competitive advantage. Advertising has been an old and trusted method of creating brand image (Kotler Lane, 2013). Many companies are trying new and innovative mediums of advertising to create brand image like brand endorsements, cartoon characters and animations (Sharma, 2012) However, with the advent of online media, the focus of marketers is shifting towards the use of online methods to create brand awareness (Simmons, et al., 2010). The increase in online activities has led to this change in the attitude towards branding (Ho-Dac., et al., 2013). Both the selected cases discuss branding and generation of competitive advantage with help new advertising strategies like online media and innovative advertising. Introduction to the Cases Purpose of branding is to create customer loyalty and product recall (Smith, et al., 2010). Brand message can be sent across with the help of television advertising, print media, sponsorships etc. (Kapferer, 2012). The first case relates to delivering of brand message by McDonalds via their website. The selected cases deal with the new age interest of marketers in the digital medium and the success of McDonalds in creating brand image through the use of web based media in UK (Rowley, 2004). The case focuses on UK business in particular and talks of the I am loving it campaign which was broadly propagated through the online media by McDonalds. The second case deals with new and innovative advertising strategy by Vodafone, UK based multinational cellular network provider. This case analyses Vodafones creative advertisement strategy to create competitive advantage (Roy Das, 2011) In particular the case discusses Vodafones Zoozoo campaign and its effectiveness (Roy Das, 2011). The case elaborates on use of this campaign by the UK based company to establish a brand name in emerging Indian markets (Vodafone , 2017). The Zoozoo campaign has been a great marketing success for the company and it successfully established the company in the new markets. Evidence of Marketing Related Success of the Two Cases In case of McDonalds the case study assesses the online branding attempts of the fast food chain in the UK. Online media is considered to be extremely powerful because it has a huge reach and also reduces the search cost of the customer (Chi, 2011 ) This is also a reason why online brand recall is considered to be high by marketers. For a company like McDonalds, service delivery has to be through the face to face medium; however, the internet has provided a potent tool to the firm to generate more awareness about products and product variation (Charlesworth, 2011). McDonalds has created a huge buzz through its online Ad campaign I am loving it (McDonald's, 2017). This tagline focused on family entertainment and family get together which appealed to youth. This tagline has become a favourite of the customer and has created an edge for McDonalds over its near competitors in the UK fast food market. Online branding campaign of McDonalds in the UK took care of all the major branding strategies like logo, graphics and text (Rowley, 2004). The golden arches logo with I am loving it written at the bottom is visible on the website home page of the company. The visibility of the logo made it more and more powerful and gave larger competitive advantage due to instant customer recall generated by it (Rowley, 2004). McDonalds also used inviting pictures of menu and price variations to attract more customers. The variety in the menu also gave the company a competitive advantage. McDonalds used both online promotions and online information to invite customers to write reviews and feedback (McDonald's, 2017). This created customer relationship and gave the company an edge over the competitors Vodafone is a UK based cellular network provider which is present globally (Vodafone , 2017). The case deals with marketing campaign of the company in the emerging markets of India which gave it huge success and made it a leading cellular network provider worldwide (Okyere, 2011). Advertising has always been an important tool for marketers to send a mass message. However, in the current era of globalisation customers get varied messages from many companies pertaining to their products (Armstrong, 2012). Therefore, a need was felt by Vodafone to come up with a unique and innovative advertising campaign to create a positive brand image for the UK based firm in the new market. As Vodafone was a new entrant in the market it had the task of creating its own entity (Roy Das, 2011). The company came up with a unique imaginary persona for itself so that people could associate with the brand, known as Zoozoos (Roy Das, 2011). Zoozoos were white imaginary creatures and became an instant hit with customers giving a grand size brand recall to the firm. Zoozoos were instantly recognised as Vodafone brand creations and hence the company successfully entered the market and generated a competitive advantage for itself (Sharma, 2012). A story was told in the Ad which was enacted by the Zoozoos. This also created brand and product feature awareness in an entertaining way giving access for market penetration to Vodafone (Roy Das, 2011). This unique advertisement also listed various offers which would suit the customers of varied demographics (Roy Das, 2011). Through this unique advertising strategy Vodafone was able to outdo the competitor in Ad wars as their Ads became very popular with the customer. Achievement of Marketing Success by the Two Organisations Aim of marketing is to deliver, design and promote the product in a suitable way (Armstrong, 2012). Promotions are a very important aspect of marketing. It is through promotions that the firm generates awareness about the products (Baines, 2013). Through its online Ad campaign and promotion through the tagline I am loving it McDonalds has been able to generate mass awareness about various menu items within UK. It has also been able to generate differentiation through different flavours and price ranges (McDonald's, 2017). I am loving it campaign together with the online Ads, graphics and text has helped in improving customer relationship and loyalty (Rowley, 2004). Customer relationship is very important for any firm as it creates loyal customers and leads to competitive advantage (Baines, 2013). Through its online campaign McDonalds has been able to reinforce the family values of togetherness and joint entertainment which has appealed to the youth leading to an edge over the competi tor (Rowley, 2004). Therefore, this campaign has successfully created brand awareness in the UK markets. In case of UK based Vodafone, it had a challenging task to generate product and brand awareness in a new market (Vodafone , 2017). Therefore, the firm needed unique advertising methods to penetrate the customers mind (Armstrong, 2012). Their frequent Zoozoo ads, which were entertaining and informative, created the Vodafone brand awareness. Vodafone needed a good advertising campaign which would help in outdoing the competitors in the market. The markets were overflowing with Ads by other cellular network providers and Vodafone needed to do something innovative to create a lasting impression on the audiences (Roy Das, 2011). This campaign helped in creating buzz for the company product and helped in spreading mass awareness about the brand and its offers. Therefore, though an innovative Ad campaign the company achieved its target of market entry and succeeded in creating a positive brand image; hence, generating competitive advantage for the firm. Conclusion Promotions are an important tool of marketing and in the new age of globalisation and expanding markets companies need innovative Ad campaigns to generate mass awareness and brand image. McDonalds used online campaigning in the UK to reinforce its brand values and to penetrate the customers mind. At the same time, Vodafone used innovative and entertaining Ad campaign to generate brand image outside of its home base. Both the cases give a good example of how innovative and new age promotions can create brand image for the organisation and help the firm in creating competitive advantage. Both these success stories highlight that organisations need to think in a new and an innovative way to improve their brand image and emerge a success in the global competitive sphere. References Armstrong, G., (2012) Marketing: An Introduction. New Delhi: Pearson Education. Baines, P., (2013) Essentials of Marketing. Oxford: Oxford University Press . Charlesworth, A., (2011) Internet Marketing: a practical approach. New York: Routledge. Chi, H., (2011 ) . Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), pp. 44-61. Ho-Dac., Carson, S. Moore, W., (2013) The effects of positive and negative online customer reviews: do brand strength and category maturity matter?.. Journal of Marketing., 77(6), pp. 37-53. Jones, R., (2012) Five ways branding is changing. Journal of Brand Management, 20(2), pp. 77-79. Jurisic, B. Azevedo, A., (2011) Building customerbrand relationships in the mobile communications market: The role of brand tribalism and brand reputation. Journal of Brand Management, 18(4), pp. 349-366. Kapferer, J.-N., (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking. London: Kogan Page Publishers. Kotler, P. Lane, K., (2013) A Framework for Marketing Managemen. Harlow: Pearson Prentice Hall. McDonald's, (2017) About us. [Online] Available at: www.mcdonalds.co.uk[Accessed 30 July 2017]. Okyere, N., (2011) Agyapong, G.K. and Nyarku, K.M., 2011. The effect of marketing communications on the sales performance of Ghana Telecom (Vodafone, Ghana). International Journal of Marketing Studies, 3(4), p. 50. Rowley, J., (2004) Online branding: the case of McDonald's. British Food Journal, 106(3), pp. 228-237. Roy, A. Das, S. D., (2011) Zenth International Journal of Business Economics Management Research, 2(1), pp. 7-11. Sksjrvi, M. Samiee, S., (2011) Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time. Journal of interactive marketing, 25(3), pp. 169-177. Scholz, L., (2014) Brand Management and Marketing of Luxury Goods. Humburg: Anchor Academic Publishing. Sharma, P., (2012) Advertising effectiveness:" understanding the value of creativity in advertising", a review study in India. Online Journal of Communication and Media Technologies, 2(3), p. 1. Simmons, G., Thomas, B. Truong, Y., (2010) Managing i-branding to create brand equity.. European Journal of Marketing, 44(9/10), pp. 1260-1285. Smith, K., Smith Wang, (2010) Does brand management of corporate reputation translate into higher market value?. Journal of Strategic Marketing, 3(201-221), p. 18. Vodafone , (2017) Vodafone. [Online] Available at: www.vodafone.co.uk[Accessed 31 jo;y 2017].